Creator Search helpguide!

Created by Anoop, Modified on Thu, 17 Aug, 2023 at 6:14 AM by Anoop

Congratulations on taking the first step towards discovering new creators to get the best ROI for your influencer marketing campaign. Creator discovery empowers you with the tools to easily explore, connect with, and support a diverse range of creators from various platforms. A typical process to find the right influencer would involve going on a social media platform like Instagram and searching manually. Even after searching, it becomes tedious to process those results because of the lack of data points. They are not sufficient for your decision-making. Also, if you use an agency to outsource the manual effort, they still cannot replace the data we provide. Hence, InsightIQ will be essential for your influencer marketing campaign.

Additionally, you can use InsightIQ to ensure that you can find influences that your competitors are using and then probably decide to work with them. This can also be true for brands you think are adjacent in the category. Similarly, you can use these results of competitor searches to identify what kind of demographics your competitor brand is targeting.

How does it work?

Once you register on the dashboard.insightiq.ai, you can access creator discovery on the left hand nav.
Once you land on creator discovery, you can start adding filters and search for influencers. Details about the filters and how best to use them are mentioned in the next section.
Once you have the results, you can click on them to view their detailed profile. Each attribute on the profile is explained in the section below.
You can also export search results and the detailed profile report to share it across the team.

Search filters

Here is a exhaustive list of all the filters and details about how to use them:

Filter Name	Description
Followers	Filter creators by follower count.(TikTok and Instagram)
Subscribers	Filter creators by subscriber count. (Youtube only)
Number of contents	Filter creators by the number of contents.
Audience gender	Filter creators by gender of the audience.
Creator gender	Filter creators by gender of the creator.
Audience age	Filter creators by audience age.
Creator's age	Filter creators by creator's age.
Keywords	Filter creators by keywords that can be found in the creator's posts captions.
Is verified?	Filter creators by platform verification status.
Has contact details?	Filter creators by availability of contact details.
Most recent post	Filter creators who posted content in the selected time frame.
Audience language	Filter creators by the language of the audience and its percentage value.
Creator's language	Filter creators by creators language.
Audience interests	Filter creators whose audience has the selected interest.
Creator's interests	Filter creators who have the selected interest.
Audience brand affinities	Filter creators whose audience has affinity to the selected brand.
Creator's brand affinities	Filter creators who have affinity to the selected brand.
Average likes	Filter creators by average likes.
Average views	Filter creators by average views.
Engagement rate	Filter creators by engagement rates. Calculated by total engagements divided by total followers.
Has sponsored posts?	Filter creators which have sponsored posts.
Previous brand sponsors	Filter creators which have been sponsored by selected brands.
Reel views	Filter creators by minimum average reels views.
Audience location	Filter creators whose audience is from the selected location.Location of the creator based on the location tags, language and recent posts. TikTok and Youtube supports only countries whereas Instagram supports country, state and city.
Creator's location	Filter creators who are from the selected location. Location of the creator based on the location tags, language and recent posts. TikTok and Youtube support only countries whereas Instagram supports country, state and city.
Follower growth	Filter creators who have grown more than the selected percentage in the selected time.
Subscriber growth	Filter creators who have grown more than the selected percentage in the selected time.
Bio phrase	Filter creators by the phrase they use in their bio.
Audience lookalike	Filter creators whose audience looks like the audience of the selected username.
Creator's lookalike	Filter creators whose posts look like the posts of the selected username.
Account type	Filter creators by account type.
Mentions	Shows creators who have mentioned the added usernames in their posts.
Hashtags	Shows creators who have mentioned the added hashtags in their posts.

Now that you know how filters work, here are some of the hacks that you can use with the filters to get the best results:

Find upcoming influencers - Use the Followers/Subscribers Growth filter to identify upcoming influencers who are getting viral. Creators with high growth rates tend to become known influencers.
Lookalike audience - If you have worked with some influencers in the past with good ROI, use this filter with those influencers as input to identify more similar influencers.
Competitors research - You can use mentions and hashtags filters to find influencers your competitors or other relevant brands are using which can help you in decoding competitor's strategy.
Audience and Creators interests - Use Interest filters to find the relevant influencers based on their interests.

Profile Analytics

Here are the details of each attribute on the profile analytics page and how we calculate them:

Attribute	Formula	Factors considered
Gender	-	Profile pictures / selfies(from latest posts) with the help AI; Name, bio descriptions(if relevant). Audience Gender is available as a percentage.
Age group	-	Profile pictures / selfies(from latest posts) with the help AI; bio descriptions(if relevant). Audience Gender is available as a percentage.
Language	-	Analyzing bio descriptions and description of content
Ethnicity	-	Profile pictures / selfies(from latest posts) with the help AI; Language used in bio descriptions and content descriptions. Audience ethnicity is available as a percentage.
Location	-	The location tags gathered within two months, but not exceeding 500 posts. Whenever an influencer is inactive, we take into account more than 2 months, but only 10 posts backwards of 2 months' data. We create a mapping of location tags with respect to time which determines which location covers the largest timeframe and also determines the location the creator/audience keeps coming back to using our mapping. This determines their location.
Average Likes	Total likes/number of posts	Calculated based on the likes gathered within two months, but not exceeding 500 posts. Whenever an influencer is inactive, we take into account more than 2 months, but only 10 posts backwards of 2 months data.
Average Comments	Total comments/number of posts	Calculated based on the comments gathered within two months, but not exceeding 500 posts. Whenever an influencer is inactive, we take into account more than 2 months, but only 10 posts backwards of 2 months data.
Average Views	Total views/number of posts	Calculated based on the views gathered within two months, but not exceeding 500 posts. Whenever an influencer is inactive, we take into account more than 2 months, but only 10 posts backwards of 2 months data.
Average Reel views	Total reel views/number of posts	Calculated based on the reel views gathered within two months, but not exceeding 500 posts. Whenever an influencer is inactive, we take into account more than 2 months, but only 10 posts backwards of 2 months data.
Engagement Rate	Average likes / Number of followers	Calculated based on the likes gathered within two months, but not exceeding 500 posts. Whenever an influencer is inactive, we take into account more than 2 months, but only 10 posts backwards of 2 months data.
Sponsored Posts Performance	-	Performance of the disclosed sponsored posts of an influencer compared to their organic posts, considering the average number of likes those posts receive. Example: If Paid Post Performance is 90%, it means this influencer's sponsored posts get 10% less likes than their organic posts. 110% means the influencer's sponsored posts get 10% more likes than their organic posts.
Top Hashtags	-	Last 30 posts, in descending order
Top mentions	-	Last 30 posts, in descending order
Top Interests	-	Last 30 post description, in descending order.
Brand Affinity	-	Consider captions, mentions, hashtags and location used by influencer/Audience (Influencer/Audience Brand Affinity) Audience Brand Affinity considers the weight of a brand and is measured as a percentage of the audience showing interest in this particular brand. 1.0 affinity meaning they are just as interested as an average user; 2.0 means they are twice as interested; 0.5 meaning they are half as interested, etc.
Top Contents	-	Contents having the highest engagement rate gathered within two months, but not exceeding 500 posts. Whenever an influencer is inactive, we take into account more than 2 months, but only 10 posts backwards of 2 months data.
Sponsored contents	-	Sponsored content are posts that are paid posts disclosed through the Paid Partnership feature, or contain some of the hashtags that can help us identify them as paid posts (#ad, #sponsored, #paid and many others).
Creator Lookalikes	-	Creator posting similar type of content, having similar type of Audience, having similar interests and also considering the hashtags/mentions they use.
Audience Lookalikes	-	Audience following similar type of creators, having similar interests and also considering the engagement to a specific type of content
Credibility score	-	Percentage of the audience that are real people as opposed to bots/fake accounts. We factor: profile pictures, name, bio descriptions, the number of contents, engagement from that profile and the follower vs following ratio.
Significant followers percentage	-	Percentage of followers who are influencers, popular individuals or celebrities
Significant_followers	-	Followers who are influencers, popular individuals or celebrities
Significant likers percentage	-	Percentage of likes from Significant followers (influencers, popular individuals or celebrities)
Significant likers	-	Significant followers who have engaged with the content of the profile
Mass followers Percentage	Mass followers/Total followers * 100	Shows the percentage of the audience that follows more than 1,500 accounts but do not have enough followers themselves. The audience following more than 1,500 other accounts is unlikely to see the sponsored posts done by the influencer in question. They are also quite likely to be bots or fake accounts.
Real followers Percentage	Real followers/Total followers * 100	Percentage of the audience that we can be defined as real (not bots or fake accounts). To establish this we take into account multiple factors: profile pictures, bio and other various factors
Influencers Percentage	Influencers/Total followers * 100	Audience who are influencers
Suspicious Percentage	Suspicious followers/Total followers * 100	Percentage of audience who are suspicious followers